Analytics7 min read
GA4 revenue reports are lying by omission
Most GA4 setups record purchases but miss the events that explain them. Build tracking that connects traffic, intent, friction, and revenue.
Aug 24, 2026Read
Analytics7 min read
GA4 events are useless until money is attached
Most GA4 setups collect activity, not answers. Here is a practical event model that ties campaigns, content, and product behavior to revenue.
Jun 25, 2026Read