E-commerce7 min read
Your Shopify button color test is wasting traffic
Most Shopify CRO tests chase button colors because they are easy. Behavioral economics gives better bets: less risk, clearer choices, sharper proof.
Aug 27, 2026Read
Analytics7 min read
Your GA4 events are probably hiding the money
Most GA4 setups track activity, not money. Build an event model that ties traffic, checkout behavior, leads, and revenue together.
Aug 4, 2026Read