Marketing Playbooks for Operators
The Marketing desk publishes what is actually working right now across the channels we spend on every week — Google Ads, Meta Ads, YouTube, email and lifecycle, organic social, and the underrated 'boring' channels (SEO, partnerships, communities). We write specifically for US-market operators: real CPMs, real CACs, real ROAS targets, real creative tests. You'll find funnel teardowns, ad-account autopsies, attribution arguments, and tactical pieces on how to actually move a number rather than how to 'craft a story'. If a post here says a tactic works, it's because we have receipts.
6 posts
The AdSense setup new publishers keep getting wrong
A practical AdSense setup playbook for new US publishers, including policy checks, ads.txt, privacy, ad placement, RPM, and invalid traffic basics.
Reddit rewards the marketer who shuts up first
Reddit can send high-intent buyers, users, and subscribers. The catch: the channel punishes lazy promotion faster than any other platform.
Landing page psychology that lifts real conversions
Use Cialdini, Kahneman, and 2026 measurement realities to build landing pages that earn trust, reduce friction, and prove what converts.
Where to network with Meta and Apple employees in California: 10 places that actually work
Ten California cafes, restaurants and activities where Meta, Apple, Google and OpenAI employees actually hang out — and how to start real conversations without sounding like a recruiter.
Consent Mode v2 and first-party data for US marketers
A practical 2026 playbook for US marketers setting up Consent Mode v2, CMPs, GA4, Google Ads, and first-party data without wrecking measurement.
Modern digital marketing funnel in 2026
Build a 2026 marketing funnel that blends behavioral psychology, creator trust, privacy-safe attribution, and conversion systems that actually compound.