E-commerce7 min read
TikTok Shop sells borrowed trust, not products
TikTok Shop conversion depends on creator trust, proof, urgency, and friction control. Here is the operator playbook for 2026 sellers.
Jul 17, 2026Read
E-commerce7 min read
TikTok Shop buyers do not want your funnel
TikTok Shop conversion is less about funnels and more about trust, proof, timing, and reducing friction before the shopper thinks too hard.
Jun 7, 2026Read